This dramatic rise in the popularity of tablets presents a wonderful opportunity for any business, and the smartest ones are quickly jumping on the bandwagon. The hospitality industry– ranging from retail to restaurants to hotels– is no exception. And from what we can tell, implementing tablets in those businesses has been wildly successful so far.
Cut Costs, Increase Productivity
Any astute business owner is constantly on the lookout for ways to cut costs and increase productivity, hopefully translating to an increase in revenue. Using tablets is a great way to do both. Check-in kiosks at the airport offer a great example of increasing productivity due to tablets. They eliminate an airline’s need to hire extra customer service professionals, thereby cutting costs, and they increase productivity by speeding up passengers’ ability to check in, which allows customer service professionals to work more closely with passengers who need extra help.
The hospitality industry has the opportunity to achieve the same kind of results by using tablets. Hotels offering guests quick check-in via tablet devices avoid hiring additional front desk attendees, while increasing the productivity of those already on staff. Restaurants can do the same by giving customers the option of ordering their meal on a tablet. Many upscale restaurants take it a step further by using tablets to upsell drinks, appetizers and desserts. In all cases- thanks to tablets- higher revenues result.
Put Customers at Ease
We’re all familiar with the Golden Rule in hospitality: always put the customer first. An easy way to go above and beyond customers’ expectations is to give them the option to submit payment via tablet. This is a nice feature, if paying by debit/credit card, because it eliminates the threat of a stolen credit card number. Allowing customers to hold on to their credit card at all times when purchasing on a tablet will make them feel more in control and hopefully, more relaxed, leaving them with an even better impression of your establishment.
Another Chance to Engage
There’s no use in denying it: we live in a world of constant connectivity. You can tweet directly to your favorite celebrity, get help instantly by posing a question on Twitter or Facebook, or write a review of where you ate, slept or visited immediately after leaving. Maintaining a high level of accessibility and engagement is crucial. Companies who fail to engage and share with their customers are doing themselves a huge disservice; they’re essentially asking to be ignored.
Tablets offer an informal and unobtrusive way to engage with customers. You could set up an iPad in the hotel lobby to act as a virtual guestbook (guests might be more inclined to participate if it lives on a neat tablet device). You could also direct your guests and customers to a tablet to give feedback, write a Yelp review, or ‘like’ your establishment on Facebook.
Above all else, don’t underestimate the cool factor of tablets. They’re the next big thing. If your hotel or restaurant has a tablet device ready and available for everyone, you’ll get major brownie points from your patrons- we guarantee it. And once you’ve made the investment in either one tablet or twenty, you’ll need to keep them safe and secure. Try using something like Anthro’s Tablet Charging Cart
to take the work, and the worry, out of storing your precious tablets.
Quite suddenly, the humble tablet has become the new laptop computer. In fact, tablet sales are expected to surpass notebook sales as early as 2016. People love their precious tablets, and rightfully so. The user interface is so natural, so intrinsic to us that it feels like an extension of our bodies; even toddlers inherently know to swipe the blank screen to gain access to the apps inside.