In our history, we were asked by a well-known warehouse club to make a less expensive computer cart for them to sell. We did and we sold many, many carts—for about a year. Then our employees said NO! Our Designers hated “dumbing down” good design to achieve cost savings. The folks who made the surfaces and painted the legs in our plant hated working with less than stellar raw materials. The Customer Service team hated supporting a product with only a 5 year warranty instead of a Lifetime Warranty.
Everyone felt it compromised who Anthro was and what we stood for. And they were right. So we walked away from the business. Rest assured you will get the best from Anthro—our employees insist on it!